Designer at  Apple

Creating beautiful and delightful experiences through human-centric design

I design end-to-end experiences for Apple TV and Apple Sports with meticulous attention to detail, aligning user needs with engineering constraints.

As a self-taught designer with a business background, I bring a unique lens — solving design problems that drive impact. Through systematic design thinking and deep domain expertise in Apple's Human Interface Guidelines, I transform complex workflows into simple and elegant solutions.

"His specs are more beautiful than most app UI's"

Ivan R., Software Engineer

10+

Years of Experience

70+

Shipped Features

7

Platforms

A glimpse into the products I've helped shape — from concept to millions of users

Apple TV screenshot
Apple TV icon
Apple TV

Stream movies, shows, and live sports on all your devices

Apple Sports screenshot
Apple Sports icon
Apple Sports

Real-time scores, stats, and more for your favorite teams

Schoolwork screenshot
Schoolwork icon
Schoolwork

Helping teachers organize, collaborate, and inspire

Released Work

Product and feature launches I was involved in, featured in Apple Newsroom

Apple is the exclusive new broadcast partner for Formula 1 in the U.S.

Apple is the exclusive new broadcast partner for Formula 1 in the U.S.

Apple TV
Oct '25
Apple Sports adds widgets and expands to eight new countries

Apple Sports adds widgets and expands to eight new countries

Apple Sports
Sep '25
New versions of Apple's software platforms are available today

New versions of Apple's software platforms are available today

Apple TV
Sep '25
Apple TV brings a beautiful redesign and an enhanced entertainment experience

Apple TV brings a beautiful redesign and an enhanced entertainment experience

Apple TV
Jun '25
Apple Sports serves up tennis, just in time for Wimbledon

Apple Sports serves up tennis, just in time for Wimbledon

Apple Sports
Jun '25
Apple introduces a delightful and elegant new software design

Apple introduces a delightful and elegant new software design

Apple TV
Jun '25
"Friday Night Baseball" returns to Apple TV+ on March 28

"Friday Night Baseball" returns to Apple TV+ on March 28

Apple TV
Mar '25
The Apple TV app is now available on Android

The Apple TV app is now available on Android

Apple TV
Feb '25
Major League Soccer returns to MLS Season Pass on Apple TV for historic 30th season

Major League Soccer returns to MLS Season Pass on Apple TV for historic 30th season

Apple TV
Jan '25
Introducing Apple Sports, a new app for sports fans

Introducing Apple Sports, a new app for sports fans

Apple Sports
Feb '24
Redesigned Apple TV app elevates the viewing experience

Redesigned Apple TV app elevates the viewing experience

Apple TV
Dec '23
tvOS 17 brings FaceTime and video conferencing to the biggest screen in the home

tvOS 17 brings FaceTime and video conferencing to the biggest screen in the home

Apple TV
Jun '23
Multiview now available for MLS Season Pass and Friday Night Baseball on Apple TV 4K

Multiview now available for MLS Season Pass and Friday Night Baseball on Apple TV 4K

Apple TV
May '23
MLS Season Pass is now available worldwide on the Apple TV app

MLS Season Pass is now available worldwide on the Apple TV app

Apple TV
Feb '23
Apple introduces the powerful next-generation Apple TV 4K

Apple introduces the powerful next-generation Apple TV 4K

Apple TV
Oct '22
Apple and Major League Soccer to present all MLS matches around the world for 10 years

Apple and Major League Soccer to present all MLS matches around the world for 10 years

Apple TV
Jun '22
Apple and Major League Baseball to offer Friday Night Baseball

Apple and Major League Baseball to offer Friday Night Baseball

Apple TV
Mar '22
Apple expands free professional learning to help teachers champion creativity

Apple expands free professional learning to help teachers champion creativity

Schoolwork
Mar '21

The craft behind the work — skills honed over years of shipping

Design

UI DesignDesign SystemsVisual DesignInteraction DesignPrototypingUser & Task FlowsInformation ArchitectureBusiness Design

Technical

Design Systems & DocsDeveloper HandoffReactReactTypeScriptTypeScriptAstroAstroHTML5HTML & CSSSwiftSwiftUIDesign SpecsUIKit

Tools

XcodeXcodeFigmaFigmaSketchSketchAppleKeynoteAdobe Creative SuiteCursorClaudeClaude CodeObsidianObsidianFramerFramer

Testimonials

What it's like to work with me

Working with Ayman has been the most delightful collaboration experience I've had with a designer. His specs are more beautiful than most app UI's. The level of detail and care he puts into the work is top notch. Our collaboration process is effortless as he is able to understand engineering constraints while maintaining the product vision.
Iván Corchado Ruiz

Iván R.

Software Engineer (Worked with)

It's been an absolute pleasure working with Ayman as one of our main designers on Apple Education products. He very quickly got up to speed, and was the design lead for several significant features. He also built a great framework for delivering design specs and updates, and had a great working relationship with our engineers. Anyone will be lucky to have Ayman on their team!
Onar Vikingstad

Onar V.

Engineering Manager (Worked with)

Sometimes I wonder if Ayman was a designer in a previous life. Working with the Schoolwork Team was his first full time gig as a product designer — and yet — he took on the workload of someone who's worked as a designer for years. For instance, Ayman and I worked to bring polished work to resolution week over week with engineering on previously shipped features as well as current design work. We worked together to establish an effective product copy process that involved engineering, product, and design. He was instrumental in our design QA process, was the only dedicated designer cranking out design production assets as well as all of our team's design documentation for engineering implementation, and owned the end-to-end user experience and design for three major features. In short, Ayman added tremendous value to the team through his dedication to effective processes, deep thinking around design and user problems — as well as his acute attention to detail. He's an asset to any visual production or product design team and I would be lucky to work with him again.
Gabi Antunes

Gabi A.

Design Producer (Worked with)

As the Product Marketing Manager for Education Software, I have worked closely with Ayman for the past year developing the roadmap and features for Schoolwork, a tool teachers can use to assign virtually anything to their students. Our target customers are have a very unique set of needs and use cases which requires domain expertise and deep understanding of the K-12 public education space. In this respect, Ayman was able to quickly ramp up and ensured that he not only understood a feature's current or new functionality, but prioritized understanding the user and their problems that needed to be solved through research and collaboration with domain experts. By spending time in the problem space, he was able to quickly design simple and elegant solutions to complex and complicated workflows. Additionally, he is able to leverage and balance Apple's existing design language and conventions with new, product-specific needs to ensure that users have a consistent experience with the rest of the Apple ecosystem. He is an open communicator, receptive to critical feedback, and thrives in taking on new challenges, and his impact has had a tangible and positive impact on teachers and students.
Kady Robb

Kady R.

Product Marketing Manager (Worked with)

Ayman is creative, detail oriented, and an absolute delight to work with! He's a strong leader and understands how to solve complex problems with great design. I expect to see great things in his future!
Jason Chang

Jason C.

Software Engineer (Worked with)

Working with Ayman has been the most delightful collaboration experience I've had with a designer. His specs are more beautiful than most app UI's. The level of detail and care he puts into the work is top notch. Our collaboration process is effortless as he is able to understand engineering constraints while maintaining the product vision.
Iván Corchado Ruiz

Iván R.

Software Engineer (Worked with)

It's been an absolute pleasure working with Ayman as one of our main designers on Apple Education products. He very quickly got up to speed, and was the design lead for several significant features. He also built a great framework for delivering design specs and updates, and had a great working relationship with our engineers. Anyone will be lucky to have Ayman on their team!
Onar Vikingstad

Onar V.

Engineering Manager (Worked with)

Sometimes I wonder if Ayman was a designer in a previous life. Working with the Schoolwork Team was his first full time gig as a product designer — and yet — he took on the workload of someone who's worked as a designer for years. For instance, Ayman and I worked to bring polished work to resolution week over week with engineering on previously shipped features as well as current design work. We worked together to establish an effective product copy process that involved engineering, product, and design. He was instrumental in our design QA process, was the only dedicated designer cranking out design production assets as well as all of our team's design documentation for engineering implementation, and owned the end-to-end user experience and design for three major features. In short, Ayman added tremendous value to the team through his dedication to effective processes, deep thinking around design and user problems — as well as his acute attention to detail. He's an asset to any visual production or product design team and I would be lucky to work with him again.
Gabi Antunes

Gabi A.

Design Producer (Worked with)

As the Product Marketing Manager for Education Software, I have worked closely with Ayman for the past year developing the roadmap and features for Schoolwork, a tool teachers can use to assign virtually anything to their students. Our target customers are have a very unique set of needs and use cases which requires domain expertise and deep understanding of the K-12 public education space. In this respect, Ayman was able to quickly ramp up and ensured that he not only understood a feature's current or new functionality, but prioritized understanding the user and their problems that needed to be solved through research and collaboration with domain experts. By spending time in the problem space, he was able to quickly design simple and elegant solutions to complex and complicated workflows. Additionally, he is able to leverage and balance Apple's existing design language and conventions with new, product-specific needs to ensure that users have a consistent experience with the rest of the Apple ecosystem. He is an open communicator, receptive to critical feedback, and thrives in taking on new challenges, and his impact has had a tangible and positive impact on teachers and students.
Kady Robb

Kady R.

Product Marketing Manager (Worked with)

Ayman is creative, detail oriented, and an absolute delight to work with! He's a strong leader and understands how to solve complex problems with great design. I expect to see great things in his future!
Jason Chang

Jason C.

Software Engineer (Worked with)

I really appreciated Ayman's attention to detail and his general design sensibility. He's been an important asset to the team in helping us ship new and exciting features to our users, while also improving the design handoff process with our engineers.
Fidelia Kuang

Fidelia K.

Program Manager (Worked with)

Ayman is the true definition of a team player. His willingness to assist and positive mentality has propelled him to heights I always knew he could achieve. He's now a leader, one who leads by example, passion, and expertise. I had the opportunity to work alongside Ayman for 2 years at the Ryerson Marketing Association. He elevated our organization dramatically and took our brand presence to new and exciting heights. He led graphic development, social media strategies, and absolutely was the reason why the organization has seen success over the past years. I'm extremely proud to have called him a co-worker, fellow student, and above all, friend. Any organization would be lucky to have him on their team. I'm excited to see what the future has in store for Ayman.
Daniel Marino Grieco

Daniel Marino Grieco

Executive Vice President (Reported to)

In everything Ayman has done, you can see the passion, dedication and creativity in his work. Working with Ayman has been a pleasure and I could not have imagined a better leader being the President of the Ryerson Marketing Association for 2018/2019. As President, he had a clear vision to lead the team in a financial surplus and create the best quality of events, so students get the most value out of them. Not only is he a tremendous leader, but he is someone with diverse experience in marketing, technology and design. He values entrepreneurship and is filled with many innovative ideas. I am confident that Ayman would be an amazing fit for any organization.
Michelle Lee

Michelle Lee

Creative Associate (Managed)

It is rare to come across such standout talent and passion like Ayman. I had the pleasure of working with Ayman on the Ryerson Marketing Association (RMA) for two years. Amongst those two years Ayman took on multiple roles, from VP Creative to President. Through his diverse experience with design, marketing and technical strategies Ayman brought RMA to the next level. Along with his work in the complete rebranding of our team, he managed to lead us into our first surplus, which was no easy feat. Further, as Ayman's term in RMA was a huge success, he also took on the initiative to support the incoming team and made sure the RMA was left in an amazing stance to continue on where he left off. Ayman puts dedication and passion into everything he does and I am so grateful for all that he has done for our team. His hard work, dedication and creative background will surely be a great asset to your team. Ayman has the design, marketing and technical skills that will add value in any organization.
Sidney Cidade

Sidney Cidade

Vice President, Events (Managed)

Ayman is a charismatic and thoughtful leader. His outstanding commitment to the Ryerson Marketing Association (RMA) shows through all aspects — hiring, directing disruptive initiatives, workflow efficiencies, and sharing the stage with his team. As President, he manages his team with autonomy and confidence that highlighted each team member's successes. A notable success of Ayman is that he led RMA's financial standing into its first surplus in many years. He moved strategically while emphasizing value provided and ultimately, set him to be an outstanding leader. Those who value intrapreneurship, design, and technology efficiencies will strongly see the surplus value Ayman adds in any organization.
Alex La

Alex La

Vice President, Creative (Managed)

I really appreciated Ayman's attention to detail and his general design sensibility. He's been an important asset to the team in helping us ship new and exciting features to our users, while also improving the design handoff process with our engineers.
Fidelia Kuang

Fidelia K.

Program Manager (Worked with)

Ayman is the true definition of a team player. His willingness to assist and positive mentality has propelled him to heights I always knew he could achieve. He's now a leader, one who leads by example, passion, and expertise. I had the opportunity to work alongside Ayman for 2 years at the Ryerson Marketing Association. He elevated our organization dramatically and took our brand presence to new and exciting heights. He led graphic development, social media strategies, and absolutely was the reason why the organization has seen success over the past years. I'm extremely proud to have called him a co-worker, fellow student, and above all, friend. Any organization would be lucky to have him on their team. I'm excited to see what the future has in store for Ayman.
Daniel Marino Grieco

Daniel Marino Grieco

Executive Vice President (Reported to)

In everything Ayman has done, you can see the passion, dedication and creativity in his work. Working with Ayman has been a pleasure and I could not have imagined a better leader being the President of the Ryerson Marketing Association for 2018/2019. As President, he had a clear vision to lead the team in a financial surplus and create the best quality of events, so students get the most value out of them. Not only is he a tremendous leader, but he is someone with diverse experience in marketing, technology and design. He values entrepreneurship and is filled with many innovative ideas. I am confident that Ayman would be an amazing fit for any organization.
Michelle Lee

Michelle Lee

Creative Associate (Managed)

It is rare to come across such standout talent and passion like Ayman. I had the pleasure of working with Ayman on the Ryerson Marketing Association (RMA) for two years. Amongst those two years Ayman took on multiple roles, from VP Creative to President. Through his diverse experience with design, marketing and technical strategies Ayman brought RMA to the next level. Along with his work in the complete rebranding of our team, he managed to lead us into our first surplus, which was no easy feat. Further, as Ayman's term in RMA was a huge success, he also took on the initiative to support the incoming team and made sure the RMA was left in an amazing stance to continue on where he left off. Ayman puts dedication and passion into everything he does and I am so grateful for all that he has done for our team. His hard work, dedication and creative background will surely be a great asset to your team. Ayman has the design, marketing and technical skills that will add value in any organization.
Sidney Cidade

Sidney Cidade

Vice President, Events (Managed)

Ayman is a charismatic and thoughtful leader. His outstanding commitment to the Ryerson Marketing Association (RMA) shows through all aspects — hiring, directing disruptive initiatives, workflow efficiencies, and sharing the stage with his team. As President, he manages his team with autonomy and confidence that highlighted each team member's successes. A notable success of Ayman is that he led RMA's financial standing into its first surplus in many years. He moved strategically while emphasizing value provided and ultimately, set him to be an outstanding leader. Those who value intrapreneurship, design, and technology efficiencies will strongly see the surplus value Ayman adds in any organization.
Alex La

Alex La

Vice President, Creative (Managed)