Apple TV
Stream movies, shows, and live sports on all your devices
Role
Production/Systems Designer
Team
Apple Services
Period
Feb 2022 – Present
About
The Apple TV app is the home for all your favorite entertainment. Watch original shows and movies from Apple TV+, blockbuster films, live sports, and more—all in one app across your devices.
Responsibilities
Lead design system work across all platforms
Design production specs for engineering handoff
Create and maintain component libraries
Collaborate with feature teams on new experiences
Ensure consistency across iOS, tvOS, and Android
Highlights
Shipped the Android app launch
Redesigned TV app experience (Dec 2023)
FaceTime on Apple TV (tvOS 17)
Multiview for live sports
MLS Season Pass design system
Design Process
Discovery
Understanding user needs through research and data analysis
Systems Design
Building scalable components that work across all platforms
Production
Creating detailed specs for pixel-perfect implementation
Iteration
Refining based on user feedback and performance metrics
Collaborators
In the Press
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Overview
The Apple TV app is the home for all your favorite entertainment across every screen. As a Production/Systems Designer on the Apple Services team, I work on the design system that powers the app across six platforms: iOS, iPadOS, tvOS, macOS, Android, and the web.
My Role
I focus on systems design and production specs — taking feature designs and translating them into scalable components that work consistently across all platforms. This means:
- Building and maintaining the component libraries used by feature teams
- Creating detailed production specifications for engineering handoff
- Ensuring visual and interaction consistency across iOS, tvOS, and Android
- Collaborating with feature teams to integrate new experiences into the system
The Challenge
The Apple TV app isn't just one app — it's a family of apps that need to feel unified while respecting each platform's unique interaction patterns. A component that works with touch on iOS needs to work with a remote on tvOS and a mouse on the web.
This requires thinking in systems rather than screens, and designing for the most constrained platform first (tvOS with its focus-based navigation) then adapting outward.
App Evolution
Key visual updates across major releases
The redesigned home screen showcases content across all your subscriptions
3 variants
Key Features
Content coming soon
Process
Content coming soon
Results
Content coming soon
Want to see more?
Some of my work is under NDA. If you're interested in seeing more detailed case studies and work samples, I'd be happy to share them with you.
Other Work
Apple Authenticator
For my concept project, I explored how Apple could expand its security ecosystem by providing a unified two-factor authentication solution that works with any service, not just iCloud.
Apple Carrier
Designing a unified app for managing cellular data plans across all carriers
Apple Maps
A redesigned Apple Maps experience; giving you the personal navigation system of your dreams
Schoolwork
Helping teachers organize, collaborate, and inspire